It's a Wednesday afternoon in London and a bunch of kids are standing outside a West End theater, giddily unaware that their parents have just shelled out a lot of money for the experience they're about to have. A giant sign over their heads shows a silhouette of a girl standing on a swing, her hair flying behind her in the wind — it's a matinee performance of Matilda.
More than 3,000 miles away on the same Wednesday afternoon, the same scene plays out on Broadway. It's the same show, with equally excited kids. The difference is that, in London, parent Amanda Mono paid about $60 a ticket, and, in New York, parent Jay Friedman paid $137.
"Should be $137 for four tickets, but it's not," Friedman says. "Welcome to New York."
“ Should be $137 for four tickets, but it's not. Welcome to New York.