It's not easy having cancer, especially when you're a kid. And it's even harder when that bald chemo head tells the whole world that you're sick.
So Garfield, Hello Kitty and the fine-feathered cast of the movie Rio 2 are going bald, too. Cartoonists around the world are de-fuzzing their creations as part of a Brazilian project that aims to reduce the stigma of cancer treatment.
Children "have to fight the prejudice from friends, from colleagues at school and from people they see on the street," says Roberto Fernandez, executive creative officer at the ad agency Ogilvy Brazil, which launched the campaign with GRAACC, a childhood cancer nonprofit in Sao Paulo. "They start to be treated as somebody special, in a bad sense. People avoid them; friends at school bully them for being bald."
i i