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If you think a small shareholder can't get the attention of the multi-billion dollar palm oil industry, think again.

Lucia von Reusner lives half a world away from the palm oil plantations in Southeast Asia that have become notorious for environmental, labor and human rights abuses.

So, how did she nudge for change? She couldn't tell palm oil plantations in Indonesia to clean up their act. But, as a Kellogg shareholder, she figured out how to put pressure on the company to use its leverage to push for change.

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