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In a sterile white boardroom in ABC Family's headquarters in Los Angeles, two young women are assiduously ignoring a spread of cookies in favor of two more important things: their laptops and a live broadcast of the show Pretty Little Liars playing on a large flatscreen TV.

Twenty-eight-year-old Dalia Ganz is the show's social-media manager. She's patiently teaching one of the beautiful young actors on the show how to live-tweet this episode.

"Include #prettylittleliars in your answers," she instructs. That is a literal transcription of her words.

Eric McCandless/ABC Family

The popularity of ABC Family shows like Pretty Little Liars has encouraged mainstream stars like Adam Lambert to get in on the action.